Founder & Social Media Director
Blacklight Branding
Our Projects
Content Creation, Visual Assets, and Video Services for Local Streetwear Brand
We were tasked with creating original social media content, visuals, and Instagram reels for a local streetwear and philanthropy brand. Services included social media management, content planning, scheduling, monitoring, and reporting. We curated a dynamic content calendar, ensuring a consistent and impactful presence on Instagram, boosting engagement by 50% in one month.
Between eye-catching graphics, compelling visuals, and thought-provoking captions, we were able to tell the brand story authentically and connect with the target audience on a deeper level.
Social Media Copywriting and Video Services for Cosmetic Chemist Client
During an eight-month term, we created original content, including copy and visuals/video, for a cosmetic chemist's brand across various social media platforms such as Facebook, Instagram, TikTok, and Twitter. The content engaged and resonated with the science and haircare-loving audience. Concurrently, we undertook prompt and consistent online community management, fostering a thriving online community that reached over 40,000 followers across the different platforms.
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To ensure a strategic approach, we hosted weekly strategy calls with the client, collaborating on ideas and recommending suggestions for digital optimization. During our term, we boosted followers by 1,000 and boosted engagement by over 110%.
Organic Social Media Strategy and Copywriting for Large Organization
We developed and executed a social media strategy for one of the nation's top cybersecurity organizations through original organic copy and visuals for four of their social media accounts. We also provided community management for the organization's 400,000+ followers across various platforms. To maintain a consistent and engaging online presence, we meticulously built weekly content calendars and regularly shared monthly performance reports to track and analyze key metrics.
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We boosted monthly traffic to landing pages by 25% within four months and increased the organization's LinkedIn followers by 5,000 in less than two years. Additionally, through strategic efforts, we elevated engagement rates on LinkedIn and Twitter from 2% to a consistent and healthy 3% over six months.
